Automate WhatsApp journeys without writing code
The Connect workflow builder is a no-code, visual node-graph tool for automating WhatsApp conversations. You drag together text, media, buttons, lists, approved templates, AI-agent steps, and input capture into a flow that triggers on an inbound message or a keyword. Reusable sub-workflows and an orchestrator keep complex journeys organized, versioned, and testable.
What this changes for your team
- Automate the repetitive 24/7 so your team handles only what needs a human.
- Stay in control: critical paths are explicit and deterministic, not a black box.
- Change it yourself: non-engineers build, edit, and publish flows.
- Never break a live conversation: each session is pinned to the flow version it started on.
From setup to running
- 01
Design on the canvas
Lay out nodes on a graph and connect them with edges that match on the button or list item a customer taps.
- 02
Choose a trigger
Fire the flow on any inbound message or on specific keywords.
- 03
Capture and validate input
Pull free text, button IDs, list selections, or location; transform it; and validate with a regex or an LLM check.
- 04
Test, version, and publish
Work in versioned drafts, publish one live version, and roll out changes without disrupting in-progress conversations.
What's inside
Rich node catalog
Text, media, text/media buttons, lists, approved templates, agent, orchestrator, API-call, and CRM nodes.
Sub-workflows
Compose big journeys from smaller reusable flows; an orchestrator flattens the parent and splices in published sub-workflows.
Input capture + validation
Capture free text, button/list values, or location; apply transforms; validate with regex or an LLM check, with retry fallbacks.
Dynamic nodes
Build lists and buttons at runtime from session variables, so menus reflect live data.
Deterministic transitions
Route on always, list selection, button tap, regex, API status, or a sandboxed boolean expression, with back-button support.
Multi-language localization
Per-locale translation tables and a language-picker step that the whole flow respects.
Version safety
Each customer session is pinned to its version snapshot, so a mid-flow publish never breaks an in-progress conversation.
Where it fits
Common questions
Do I need to code to build a flow?
No. The builder is a visual, drag-and-connect canvas. You configure each node in a side panel, and Connect handles the WhatsApp message payloads for you. Developers can extend flows with API-call nodes, but non-engineers build and publish the flows themselves.
What triggers a workflow?
An inbound WhatsApp message or a specific keyword. You bind a published workflow to a WhatsApp number, and it runs whenever a matching message arrives.
Can a flow understand free-text answers, not just button taps?
Yes. Input-capture steps read free text and can validate it with a regex or an AI check. You can also insert an AI-agent node so the flow understands and responds in natural language, then routes based on the outcome.
What happens if I edit a flow while customers are mid-conversation?
Nothing breaks. Each customer's session is pinned to the flow version it started on, so your edits apply to new sessions while in-progress ones finish on their original version.
Can one flow reuse another?
Yes. Build reusable sub-workflows and compose them into larger journeys; an orchestrator merges them into one executable flow at runtime.
Does it support multiple languages?
Yes. Add per-locale translation tables and a language-picker step; the chosen language is respected across the entire flow.
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